Podcast & Blog
Immerse Yourself in the World of Strategic Engagement
Take a deep dive into the field of strategic engagement through our podcast and blog. Hear from professionals across fields to learn about the latest industry trends and challenges brands face when engaging with their audiences.
Nia King-Rubie On the Founding of Immersive Strategies
In our first of a series of sit-downs with Immersive Strategies’ team of creatives, brand strategists, and comms experts, we talk to Nia King-Rubie, founder and Managing Partner of Immersive Strategies. With over a decade of communications and experiential marketing experience, Nia not only walks the walk, but talks the talk. We asked her 20 questions about her journey, the challenges of the industry, and this growing strategic engagement firm that is one to watch.
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Recent Insights
How Event Planning Can Help Your Sports Brand Messaging Succeed
Sports event planning companies can help you develop the right strategy to reach your target audience, whether it’s celebrities, bipartisan policy leaders, or potential sponsors. There are a few different ways you may want to approach event planning, depending on your brand messaging goals.
Public Relations vs. Strategic Engagement: What’s the Difference?
While strategic engagement usually falls under the PR umbrella, it can serve distinct functions at times. The goals, tactics, measurements, and approach are different from traditional PR. Knowing the differences can help you decide which type of firm to hire.
How to Succeed at Event Planning During a Recession
Recessions are tough on people and brands alike. As people face economic uncertainty, many organizations find their audiences are less willing to...
Why D.C. Is the Best Place For Strategic Event Planning
When planning an event to boost your brand messaging, find partnership and sponsorship opportunities, or grow your business, there’s no better place...
Three Biggest Lessons from Goldman Sachs 10000 Small Businesses
For over a decade, the Goldman Sachs 10000 Small Business program has provided thousands of entrepreneurs with the education, tools, and support...
The Resurgence of Sports Activism
Yesterday, we witnessed history. The NBA, WNBA, and MLB boycotted their season game, using their platforms to raise awareness on racial injustice...
Events During COVID: What’s it to take to produce a large-scale event in the COVID era?
Sports leagues, entertainment outlets, political organizations, and more are looking to merge virtual and socially distant events. How are they...